In a study by Google, it portrays that 77% of TV viewers use another
device at the same time in a typical day while watching TV. What does
this mean? For TV advertisers, does this mean less viewers when your ads
are on? Most probably, viewers’ eyeballs immediate switch to their
smart phones or tablets when commercials are on, meaning wasted money
for advertisers.
Even though the TV screen may still be on the same channel when commercials are on, attention of viewers are moved to their personal devices. As a known trend, advertisers will begin to face major challenges on how to gain back the attention of the viewers. One method is to constantly update their commercial contents to become more interesting, intriguing, or spontaneous promotion of product purchases via phone or tablet. Other methods may also be implemented, but a lot of creativity will have to be construed.
Even though the TV screen may still be on the same channel when commercials are on, attention of viewers are moved to their personal devices. As a known trend, advertisers will begin to face major challenges on how to gain back the attention of the viewers. One method is to constantly update their commercial contents to become more interesting, intriguing, or spontaneous promotion of product purchases via phone or tablet. Other methods may also be implemented, but a lot of creativity will have to be construed.
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